As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
The Move in Healthcare Conference ROI with Colin Hung
The Move
40 minutes
1 year ago
The Move in Healthcare Conference ROI with Colin Hung
In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value.
The conversation covers Colin's recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and vendors on how to select and leverage conference experiences effectively.
Colin shares insights on connecting with people, organizing successful events, and measuring ROI, making it a must-listen for anyone involved in the healthcare industry.
00:00 Introduction and Welcome
02:18 Discussing the Nine Must-Attend Conferences for Fall 2024
04:40 Advice for Providers on Choosing Conferences
07:05 The Evolution of Conferences Post-COVID
11:08 Strategies for Vendors to Stand Out at Conferences
17:45 Maximizing Conference Value for Attendees and Vendors
18:47 Maximizing Conference Meetings
19:44 The Value of Evening Events
21:47 Creating Memorable Experiences
24:23 Measuring Conference Success
29:08 Networking Tips for Introverts
31:14 Emerging Trends in Conferences
33:52 Conclusion and Contact Information
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The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
