As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
The Move in Experiential Marketing with Summer Menegakis
The Move
34 minutes
1 year ago
The Move in Experiential Marketing with Summer Menegakis
In this episode of 'Unlock Health,' Larry Williams speaks with Summer Menegakis, Vice President of Marketing and Communications at CCL Hospitality Group, on the importance of experiential marketing.
The discussion covers aligning brand value propositions, creating immersive events, the power of storytelling, the integration of social media, and the use of innovative technologies like virtual reality and augmented reality in marketing strategies.
Summer also shares advice on guerrilla marketing for those with limited budgets and the significance of being a disruptor in the marketing field.
Key takeaways include:
The importance of storytelling
Emotional connection
Collaboration between marketing and sales teams
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
