As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
In this insightful episode of 'The Move,' host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself. Luke discusses the importance of humanizing brands to connect on a human level, understanding market trends, and aligning brand strategy with business objectives. He offers valuable advice on evaluating the need for a rebrand, engaging internal and external stakeholders, and implementing continuous brand audits. Whether you're considering a full rebrand or just seeking to evolve your existing brand, this episode provides practical guidance for navigating the complexities of healthcare branding.
For more on this topic, check out Luke's article:
3 Questions to Ask Yourself Before Rebranding Your Healthcare Organization
https://www.unlockhealthnow.com/resources/blogs/3-questions-to-ask-yourself-before-rebranding-your-healthcare-organization/
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The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
