In this conversation, Vice President of Sales and Marketing at Schlegel Villages, Brad Bushby, discusses the intersection of technology and authenticity in senior living marketing. He emphasizes the importance of human connection over automation, sharing real stories from residents to build trust and engagement. The discussion also highlights the Green Bench Program, which aims to combat ageism by showcasing the wisdom of elders through storytelling and community engagement. Brad shares insights on how to elevate the industry by collaborating and focusing on the genuine experiences of residents. https://www.linkedin.com/in/brad-bushby-b6685011/ https://elderwisdom.ca/pledge/ https://schlegelvillages.com/about