Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry.
Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward.
Together we’ll build a community to build better communities. Welcome to The Move In Senior Living Marketing, with Larry Williams.
All content for The Move In Senior Living Marketing is the property of Unlock Health and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry.
Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward.
Together we’ll build a community to build better communities. Welcome to The Move In Senior Living Marketing, with Larry Williams.
Hate ‘Em or Love ‘Em: The Aggregator Dilemma in Senior Living with Heath Stukenholtz
The Move In Senior Living Marketing
54 minutes
3 months ago
Hate ‘Em or Love ‘Em: The Aggregator Dilemma in Senior Living with Heath Stukenholtz
In this conversation, Heath Stukenholtz, co-founder of Senior Care Finder, discusses the evolving landscape of senior living marketing and the aggregator model. He emphasizes the importance of consumer empowerment, transparency, and the need for a shift away from traditional high-pressure sales tactics. The discussion covers how Senior Care Finder differentiates itself by providing a consumer-first platform that allows for unbiased research and comparison of senior living options. The conversation also touches on the significance of reputation management and the changing buyer's journey in the senior care industry.
https://seniorcarefinder.com/resource/resource-library/consumer
https://www.linkedin.com/in/heath-stukenholtz-4178351/
https://seniorcarefinder.com/resource/yearinreview-2024
The Move In Senior Living Marketing
Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry.
Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward.
Together we’ll build a community to build better communities. Welcome to The Move In Senior Living Marketing, with Larry Williams.
