In this episode, Kelly Myers and Larry Williams discuss the evolving sales process in senior living, emphasizing the importance of clear communication, building trust, and personalizing the sales experience. They explore how technology has changed the landscape, the necessity of active listening, and the impact of jargon on family relationships. The conversation highlights the need for sales professionals to adapt their approaches to meet families where they are, ensuring a compassionate and understanding environment during one of the most emotionally charged decisions of their lives.   https://www.linkedin.com/in/kelly-singleton-myers-a915a87/ https://kjbsalesconsulting.com/