Early bloggers, which we now know as influencers, were predominantly women (moms, specifically). Sponsored content was earnest and straightforward in the best of ways. There were no filters, nor the bells and whistles of tech that impacts content we see today.  More than a decade and a half prior, content appeared basic by today’s standards. However, one thing remains the same - the duty to tell a brand story truthfully, and the value of rooting that storytelling in experience. Trust and transparency remain at the forefront of good influencer content. Someone who knows this well is Ad Age senior reporter Phoebe Bain. Phoebe founded Morning Brew's Marketing Brew vertical before joining Ad Age, and focuses heavily on influencer marketing. In this interview, we speak with her about the trends she's been covering with brands and creators, and the shift she's seen in the industry in the last five years.