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The Motherhood: Influencer Marketing Podcast
The Motherhood Agency
4 episodes
4 days ago
As pioneers in influencer marketing, we're excited to launch our brand-new, limited-edition podcast series. We’re discussing all-things influencer programming, including paying creators, ever-changing algorithms, influencer programming as a tool for public awareness campaigns, transparency in marketing and so much more.
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Marketing
Business
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As pioneers in influencer marketing, we're excited to launch our brand-new, limited-edition podcast series. We’re discussing all-things influencer programming, including paying creators, ever-changing algorithms, influencer programming as a tool for public awareness campaigns, transparency in marketing and so much more.
Show more...
Marketing
Business
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Then & Now: How the Influencer Industry Has Evolved
The Motherhood: Influencer Marketing Podcast
37 minutes 1 second
2 years ago
Then & Now: How the Influencer Industry Has Evolved

More than 15 years ago, The Motherhood organized one of the first influencer campaigns in partnership with a well-known amusement park brand. In this episode, we talk with Kami Watson Huyse, the award-winning CEO of Zoetica Media and Smart Social Secrets, about the scrappy, earliest days of influencer programming + how hard it was to get brands to buy in. We're also getting into what AI and the Metaverse could mean going forward for influencer marketing.

The Motherhood: Influencer Marketing Podcast
As pioneers in influencer marketing, we're excited to launch our brand-new, limited-edition podcast series. We’re discussing all-things influencer programming, including paying creators, ever-changing algorithms, influencer programming as a tool for public awareness campaigns, transparency in marketing and so much more.