
More than 15 years ago, The Motherhood organized one of the first influencer campaigns in partnership with a well-known amusement park brand. In this episode, we talk with Kami Watson Huyse, the award-winning CEO of Zoetica Media and Smart Social Secrets, about the scrappy, earliest days of influencer programming + how hard it was to get brands to buy in. We're also getting into what AI and the Metaverse could mean going forward for influencer marketing.