Tobias Leenaert is the author of How to Create a Vegan World: a Pragmatic Approach, which has been translated into five languages. He is the cofounder of ProVeg International, which aims to reduce the consumption of animal products by 50% by 2040. Tobias also writes the Vegan Strategist blog, where he shares strategies for convincing people to reduce their animal product consumption.    We discuss:  the difference between pragmatism and idealism in animal advocacy why intentions matter less than we think “vegalomania” and whether a vegan diet is really the healthiest when behavior change leads belief change how vegetarians reduce almost as much harm as vegans how reducetarian do more for animals than vegans how much easier it's gotten to be vegan veganism's bad brand and why so many people hate on vegans a thought experiment for vegans why strict veganism can be counterproductive how you can help animals without being a vegan or vegetarian where analogies between animal agriculture and other crimes break down how to be an effective animal advocate what he’s most looking forward to I think this episode is useful for both vegetarians and vegan activists and people who are interested in consuming less animal products but aren’t sure how.   Links: Vegetarians reducing almost as much suffering as vegans 60% of veggies ate meat in last 24 hrs MOST AMERICANS DIDN'T APPROVE OF MARTIN LUTHER KING JR. BEFORE HIS DEATH, POLLS SHOW Chomsky on the lack of early meaningful opposition to the Vietnam war Rules for Radicals