Things always get a little weird when we talk to Professor Ben Schmidt. AI casket displays & designs, Louis Vuitton & Apple designed urns/caskets, & how the Egyptians probably embalmed. Enjoy :)
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Mortuary Marketing
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Show Notes:
(07:45) ā Direct to consumer casket debate.
(15:32) ā Forced transparency.
(21:06) ā AI casket branding.
(32:08) ā The evolution of embalming chemicals.
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Takeaways
- Funeral homes need to adapt to new ways of doing things and marketing to stay relevant in the changing face of funeral service.
- Providing options for families and focusing on the value of the service provided is crucial for funeral homes.
- Transparency is important in the funeral industry to build trust with families.
- Direct-to-consumer casket sales, like those offered by Titan Casket, provide families with more options and customization.
- Funeral homes can consider offering more vibrant and customizable caskets to meet the changing preferences of families. AI artist Hio John Malour created branded caskets that resemble popular brands like Louis Vuitton and Apple.
- Go As You Please in Edinburgh, Scotland, specializes in personalized caskets and offers packages for different funeral services.
- Personalization is becoming increasingly important in funeral services.
- The future of funeral service is expected to be more consumer-driven.
- The history of embalming fluids includes the use of arsenic and alcohol before the adoption of formaldehyde.
