The Secrets to an Effective Ideal Client Profile

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/fd/c8/56/fdc85658-f4b2-cbd1-e43d-b77cfd67b28c/mza_3417707733153484810.jpg/600x600bb.jpg

The MoreBusiness.com Podcast

Raj Khera

53 episodes

6 days ago

If you're a small business or startup, subscribe to The MoreBusiness.com Podcast. Hosted by 3x CEO and marketing/SEO expert Raj Khera, the podcast is packed with insights and inspiration from the trenches that will help you take your business to the next level. In each episode, Raj interviews top experts in executive leadership, marketing and sales so you can learn from their experiences and strategies. Ready to grow? Subscribe today!

Marketing

Business

RSS

All content for The MoreBusiness.com Podcast is the property of Raj Khera and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/27195261/27195261-1702325425928-57c3daf44dfdb.jpg

The Secrets to an Effective Ideal Client Profile

The MoreBusiness.com Podcast

37 minutes 7 seconds

1 year ago

The Secrets to an Effective Ideal Client Profile

Every business has - or should have - an ICP, your ideal client profile. Without it, you take on clients who become nightmares. Finding your ICP can be elusive. In this podcast, Richard Brasser, formerly at partner at Boston Consulting Group and now a managing partner at Carlton Richards, lays out the formula and strategy to define your ideal client profile. PODCAST CHAPTERS: 00:00 Intro: Richard Brasser 03:21 Understanding Your Ideal Client Profile 06:39 Adding Value to Your ICP 12:25 Team Alignment in Client Profiling 17:09 The Impact of Compensation Plans on Client Profiling 26:47 Evolving with Your Ideal Client Profile 30:09 How to Know When You've Nailed Your ICP