Today my guest is Nir Eyal. Nir is a bestselling author, tech entrepreneur university lecturer and investor who literally wrote the book on how to build habit-forming products

The model he described in his first book Hooked has been used by countless tech startups such as Fitbod to build a huge customer base

But in is his latest book, Indistractable, he explains how to stop getting distracted by tech and get on with the business of living a fulfilling life

Here he talks about his own journey to becoming indistractable, how getting on with our stuff is less about the external distractions than about out our own inner state and how wasting time isn’t always a waste of time

If you find you can’t keep away from Facebook or Netflix and knuckle down to do whatever it is you’d really like to be doing then listen in

As always there are show notes on my website www.monkonamotorbike.com. 

Enjoy