In Part 2 of our three-part Hermès series on theMoney & Mimosas Podcast, we dive deep into how Hermès responded to significant market shifts and the 2008 global financial crisis.
While many luxury brands were scrambling to maintain sales, slashing prices, and chasing trends, Hermès took a very different approach.
By doubling down on exclusivity and staying true to their values, Hermès not only survived the downturn but thrived, emerging stronger than ever.
In this episode, you’ll discover:
How to respond when market demand slows or an economic downturn hits without sacrificing your brand's integrity.
The dangers of quick fixes like price slashing and trend-chasing that can erode your brand's exclusivity.
How Hermès maintained their premium pricing and brand equity during a global crisis and how you can apply the same strategy to your business.
If you're a luxury founder wondering how to respond to shifting consumer behavior, geopolitical uncertainty, or a slowing luxury market, this episode is for you. Learn how tobuild resilience and respond with confidence, not panic.
As shared in the episode, click here to learn more about our complimentary Refining Your Strategy Masterclass.