In this episode, we examine the 2008 financial crisis and the early warning signs that many luxury brands missed.

Before the crash, the industry was booming—record-breaking sales, new store openings, and aggressive global expansion. But behind the scenes, economic instability was brewing. Many brands ignored the red flags, leading to overproduction, over-expansion, and significant financial losses when the crisis hit.

Luxury founders today can learn from the past and ensure their businesses are built for long-term resilience.

In this episode, you’ll discover:

✨ The key indicators that hinted at the looming 2008 recession—rising debt levels, consumer behavior shifts, and overproduction.

✨ Why luxury brands ignored these warning signs and how Hermès strategically positioned itself to thrive.

✨ How to recognize similar patterns today and proactively adjust your business strategy before a crisis hits.

✨ How to use the 3/2/1 Financial Foundation Formula to build financial forecasts that keep you ahead of market shifts.

Apply the lessons you learn in this episode in the Building Your Business Blueprint Masterclass.