In Part 3 of our three-part Hermès series on the Money & Mimosas Podcast, we explore how Hermès scaled its iconic brand while staying true to its core values of exclusivity, quality, and craftsmanship. For luxury founders, scaling is one of the biggest challenges—how can you grow while ensuring your brand remains authentic and true to what makes it unique?
Hermès faced this challenge head-on in the 1990s and early 2000s when they were under immense pressure to expand rapidly. Despite a growing global demand for luxury products, they took a deliberate, phased approach to scaling, prioritizing strategic growth over mass production. Hermès didn’t rush to meet demand by diluting their brand—they scaled with intention, ensuring that each market entry was aligned with their values.
In this episode, you’ll discover:
How to scale your business with integrity without compromising your brand’s soul.
The importance of phased financial growth and how it supports sustainable expansion.
How Hermès maintained exclusivity while expanding internationally into markets like Asia.
Why rapid growth isn’t always the answer—and how intentional scaling can lead to long-term success.
If you’re a luxury founder wondering how to scale while staying true to your brand, this episode is for you. Tune in to learn how to expand your brand strategically and sustainably.