This episode is Part 2 of a two-part series covering the 2008 global financial crisis.

The last episode covered the warning signs that brands ignored. This episode reveals how the most strategic luxury houses—like Hermès—used the crisis as a catalyst for reinvention.

We also highlight one of the most important shifts that emerged from this period: the rise of luxury markets in Africa and the Caribbean.

In this episode, you'll learn:

✨ Why direct control over distribution became essential for profitability in luxury.
✨ How exclusivity and scarcity became even more valuable after the 2008 crisis.
✨ The rise of African and Caribbean luxury markets and why they’re shaping the future of high-end fashion.
✨ How to position your brand for long-term profitability and attract investors—inside the Refining Your Strategy Masterclass.

For the show notes, visit MoneyandMimosas.com.