Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, one of the largest and most renowned advertising agencies in the world. He’s also the author of the best-selling book, Alchemy: The Surprising Power of Ideas That Don’t Make Sense, he’s done countless keynotes on the impact of human behavioural science on marketing and advertising at TED Global as well writing regular columns for the Spectator, Market Leader and Wired. In this episode, we sit down with Rory at his home outside London, England, to chat about one of his favourite subjects, namely how brands need to think laterally to solve large-scale challenges, why Uber’s secret is making you feel like a King, and why Tushy and air fryers are a godsend.