Today we sit down with Lorne Gertner - businessman, architect, brand builder, serial entrepreneur and global dreamer, who's trained as an architect, went into the family schmatta business, turned a clothing manufacturer into a fashion brand and started dabbling in cannabis thirty years ago. Today he worships great design and has started and built a number of great brands, as well as advising countries about a new economy in cannabis agriculture throughout the world. Today Lorne joins us as we talk about creativity and business smarts that brought him along his journey to where he is now known as the Godfather of Cannabis.