After building their careers in pharmacy, Aba Anton and Mina Rizk noticed a troubling trend: many men felt ashamed to talk openly about their health concerns. To help change that, they teamed up with longtime friend Dr. George Mankaryous to launch Rocky Health—a digital platform tackling sensitive topics like erectile dysfunction and hair loss with a personalized, discreet approach. In this bonus episode of The Moment, the founders share how they balance different personalities in business, what it takes to redesign the customer journey from scratch, and why staying closely connected to users is key.