In this episode, we speak with Rashi Ray, Director at Response India and co-founder of the fearless Zero Budget Agency. One of the youngest women leaders in Indian advertising, Rashi has carved her own path in a male-dominated industry, bringing bold ideas, Bengali storytelling, and a fresh perspective to brand building.

Why This Episode Matters:

The world of advertising is changing fast, from traditional campaigns to digital-first strategies, from AI-driven tools to human creativity, and from lip service on diversity to real inclusion. Rashi Ray unpacks what it means to lead as a woman in the ad world, why most brands still don’t understand Gen Z consumers, and how creative leaders can pioneer the future of storytelling.

Inside the World of Advertising:

• Why Gen Z will dominate future consumer spending and what brands are missing
• The role of AI in advertising
• Balancing traditional vs. digital advertising
• Insights on diversity and inclusion in the Indian ad industry
• Lessons from building the bold Zero Budget Agency
• The future of advertising in India

Connect with Us

Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/

The Mohua Show: https://www.themohuashow.com/

Connect with the Guest

Rashi Ray: https://www.instagram.com/rashiray/ 

References:

Zero Budget Agency, Response India, Ram Ray    

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More Episodes Like This:

Aekta Kapoor: https://www.youtube.com/watch?v=u1aXgsHwubM&t=1505s 

Sunil Bhandari: https://www.youtube.com/watch?v=8Sx8iUj572k 

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