The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
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The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
How problem defining helps you close deals faster: Aman Singh
The Modern SaaS Podcast
53 minutes 17 seconds
2 years ago
How problem defining helps you close deals faster: Aman Singh
In this episode of The Modern SaaS Podcast, Aman Singh, founder of The Curious Consultant explains how problem defining and problem solving are two different facets of sales and customer success.
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00:00 - Intro
01:16 - The story behind 'The Curious Consultant'
04:10 - The taboo behind talking about failures
07:27 - The hypothesis of inefficient meetings
08:40 - Failing your way to success
11:33 - The need to be vulnerable
16:10 - 80% of your sales is won and lost in discovery calls
16:26 - Lead with fear
18:42 - Why extreme ownership is important for sales
19:17 - Problem defining
25:23 - Problem defining vs problem solving
29:34 - How to know you've moved from symptoms to disease
32:04 - Understanding introversion vs extroversion
38:58 - Gender biases in sales
44:30 - Selling to different geos
49:04 - Do not use presentations, have conversations
52:35 - Closing notes
The Modern SaaS Podcast
The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
