The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
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The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
7 creative prospecting tips to stand out in tough financial times
The Modern SaaS Podcast
41 minutes 28 seconds
2 years ago
7 creative prospecting tips to stand out in tough financial times
In this episode, Kris Rudeegraap (Co-founder & CEO, Sendoso) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting with creative gifting strategies -- i.e., how you can prospect creatively where your creativity can supersede the budget constraints.
➡️ Key Points covered
00:00 - Intro
03:20 - Prospecting approach during the economic downturn
05:10 - Good and bad cold outreach experiences
09:30 - The need to be informative than being overly salesy
12:15 - Use sales engagement tools sensibly else it becomes spammy
15:22 - The modern trends in prospecting
20:00 - It's about getting the tools & strategy combination right
24:05 - The role of gifting while prospecting
26:07 - Personalize your gifting with meaningful notes
31:49 - Gifting is about impact, not the $$ spent
35:40 - Humanize the outreach and relationship
39:25 - How to think about gifting based on ROI
41:08 - Key takeaway
➡️ The Modern SaaS Podcast
Take a look at our other podcast episodes - https://www.avoma.com/podcast
The Modern SaaS Podcast
The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
