In this episode, we speak with John Atencio, an artist, designer, and icon in the jewelry industry. In a career spanning over four decades, John Atencio, a native of Colorado, reflects on his journey from selling out of his VW van to his first store in a small alley near CSU in Fort Collins  to the changes  he has experienced over the past 46 years. Now, with six stores in Colorado, John infuses his creations with his personal experience of the world.