Why haven't consumers started adopting healthier eating habits despite all the "better-for-you" options on the market? Jack Bobo would say it's because companies don't understand how consumers think—and are turning them off with the wrong messaging.
Jack is the author of Why Smart People Make Bad Food Choices, which exposes the not-so-obvious but real drivers of our complicated relationship to the foods we eat and why it’s proven so hard to change our habits. In this episode, we dive into:
...and a lot more! Jack looks at the food system from a unique angle and has some true gems to share for anyone who's trying to market a food product—or change their own eating habits.
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Jack Bobo is the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food.
Recognized by Scientific American as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries on food technology and policy.
He previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon, Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy.
An attorney with a scientific background, Jack received from Indiana University a J.D., M.S. in Environmental Science, B.S. in biology and B.A. in psychology and chemistry.
