Hear about some exciting technologies to improve the performance of cotton from Graham Stewart, Executive Vice President at Fiber52 — a company that has developed an innovative prepare for dye (PFD) process that leverages the natural moisture-wicking characteristics of cotton. Using natural techniques, Fiber52’s simplified PFD process enhances cotton’s naturally hydrophobic (wicking) qualities. At the same time, says Mr. Stewart, the Fiber52 process utilizes less water in the dye process while also improving the efficiency of dyeing. Further, Mr. Stewart explains that Fiber52 helps cotton to better compete with synthetic fibers by improving its performance at the textile mill. This is an intriguing program presenting an innovative new technology that promises to enhance the desirability of cotton. Hosted by Ray Daniels of BASF, and interviewed by Bob Antoshak, Gherzi Textile Organization.