Join us for an important podcast this week as we discuss the U.S. cotton situation with industry leader, Kevin Brinkley, President & CEO of Plains Cotton Cooperative Association (PCCA). Mr. Brinkley has many years of experience in risk management, strategic analysis, and policy issues affecting the cotton business. In this podcast, we cover a wide range of topics including the Texas drought, its impact on U.S. cotton production, available supply, and implications for the cotton industry. We also discuss the impact the drought is having on the industry’s ongoing sustainability efforts. Additionally, we ask Mr. Brinkley about the challenges confronting farmers as they cope with an uncertain market this season brought about by macro-economic forces, like inflation, along with volatile cotton prices, and competition with synthetic fibers. So, join us to learn more about the U.S. cotton market from a leading authority and gain insight into how farmers throughout the cotton belt meet the challenge of a demanding market. Hosted by Ray Daniels of BASF, and interviewed by Bob Antoshak, Gherzi Textile Organization.