Welcome to a special episode of “The Modern Cotton Story” as we discuss a new environmental partnership between BASF and the conservation organization Pheasants Forever and Quail Forever to help farmers and ranchers achieve sustainability objectives on private lands, while supporting habitat improvements, public access, and outdoor education on a national scale. Our guest is Rachel Bush, Conservation Programs Manager at Pheasants Forever and Quail Forever. We’re excited to have Rachel with us to discuss our new partnership, as well explain the role her organization plays in promoting sustainability and environmental conservation. Pheasants Forever and Quality Forever has more than 400 people working in the fields with growers of all sorts of crops, including cotton. When partnered with BASF, the conservation efforts of Pheasants Forever and Quail Forever becomes even more important to farmers throughout the United States. This is an enlightening podcast and outlines the importance of new partnerships and initiatives in sustainable agriculture. Please, have a listen! Hosted by Rachel Walters of BASF, and interviewed by industry consultant Bob Antoshak.