Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
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Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
#40 Economist shares how to clarify your business positioning w/ Sean Ericson
The Modern Consultant
43 minutes 54 seconds
1 year ago
#40 Economist shares how to clarify your business positioning w/ Sean Ericson
Marketing is the communication of value.
If you want to communicate value clearly, then behavioral economics can help. That's because behavioral economics combines the study of economics (this includes the study of how groups of people make purchase decisions) and psychology (how individuals make decisions).
That said, we have a very special episode of The Modern Consultant here today, because I have the pleasure of hosting Dr. Sean Ericson - an economist specializing in innovation and climate change.
While his current work is focused on electric utilities and meeting their decarbonization goals as we adapt to a changing climate we talk about much more:
We talked about:
1. Sunk cost and its impact on decision making, emphasizing the importance of focusing on future prospects.
2. The link between behavioral economics and evolutionary biology. Drawing from psychology to understand decision-making processes.
3. Individual and group decision-making, exploring the balance between individual costs and collective benefits, with climate change as an example.
4. Game theory implications on personal relationships and the influence of one's actions on the choices of others.
5. The complex interplay between relationships and transactions, highlighting the positive externalities of relationships in economics.
6. The concept of trust in collaborations, the impact on decision-making and values, and the psychology of self-sabotaging behavior.
The Modern Consultant
Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
