Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
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Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
#38. Analyzing 500,000+ YouTube Videos and More SEO & Product Research w/ Tory Gray
The Modern Consultant
57 minutes 15 seconds
1 year ago
#38. Analyzing 500,000+ YouTube Videos and More SEO & Product Research w/ Tory Gray
As we gear up for 2024, I've been thinking to myself, who are all the experts that are on the frontlines of being able to help expertise-driven businesses grow faster online? Who's doing it with data? If I could find a "superexpert" for every single one of the 9 steps I used to help my clients win, who'd I wanna have a conversation with?
That's when I thought of this week's guest - Tory Gray.
Longtime friend and CEO of Gray.Company, an SEO, Data & Digital Market Intelligence consultancy.
In this episode, we dive deep on her extensive experience in SEO and growth strategy, owning both product and marketing roles for in-house startups and reputable agencies.
Topics We Cover:
1. AI Tools Beyond Content Creation
2. The Importance of Human Curation with AI-generated content
3. SEO as an investment and determining your target market, emphasizing the need to understand audience awareness levels, competitiveness, and conducting competitor research.
4. The Future of Data Accessibility
References and Links:
Tory's Website: https://thegray.company/
Her LinkedIn: https://www.linkedin.com/in/torygray/
The Modern Consultant
Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
