From Tax Liens to HomeVestors: How Asim Ghani Built a Real Estate Empire Flipping homes!

In this episode, we sit down with Asim Ghani, owner of a HomeVestors franchise in Massachusetts and New Hampshire—the largest home-buying company in the U.S., known for the iconic “We Buy Ugly Houses” brand. Asim shares how he got his start with tax lien certificates and transitioned into full-scale real estate investing and franchising. After getting licensed in both NH and MA, Asim developed a strategy for agents to double-dip: earn commissions on the front end and win listings on the back end.We dive into the marketing that works (yes, mailers!), why consistent lead generation is non-negotiable, and how small tweaks can lead to big paydays—like his first $55K deal. He breaks down smart renovation strategies for maximum return (hint: think front doors, landscaping, and kitchens) and covers key exit strategies including wholesaling, assigning, flipping, and whole-tailing.If you’re a real estate investor or agent looking to level up, you won’t want to miss this episode.