In this episode of The Modern Advisor podcast, host Chris Arnold sits down with Jake Northrup, founder of Experience Your Wealth, to explore how advisors can build custom AI solutions while deepening the human elements of financial planning that technology can't replace.

Jake brings a unique perspective on team building and client experience, having grown his practice to serve 75 clients across tech and small business owners with a team that includes a fractional Chief Financial Behavior Officer - a financial therapist who helps clients navigate the emotional and psychological aspects of money decisions.

Key topics covered:

• The Human Side of Money: Why Jake hired a financial therapist to help clients uncover their relationship with money and navigate high-stakes life decisions that go beyond spreadsheets and algorithms
• Project Management Innovation: How Experience Your Wealth uses MeisterTask as both an internal system and client-facing dashboard to centralize action items, agendas, and financial life details in one visual platform
• Custom AI Development: Jake's ambitious project to build a proprietary AI chatbot that will house all company procedures, planning recommendations, and training materials - controllable data without relying on external platforms
• Team Training Revolution: Using Grain AI to record and transcribe team meetings, creating a searchable database of planning methodologies and onboarding materials
• Visual Client Storytelling: Creating life planning timelines in Miro to help clients celebrate progress and visualize future goals beyond traditional financial metrics
• The Art vs. Science of Planning: How AI handles the "science" of financial planning rules while advisors focus on the personalized "art" of individual client situations

Jake also shares his vision for proactive AI applications, from automatically flagging refinancing opportunities to sending reminders when checking accounts exceed optimal thresholds.

He discusses the importance of cybersecurity partnerships when implementing AI solutions and his philosophy that technology should enable deeper client relationships rather than simply increasing client capacity.

This episode offers a fascinating look at how forward-thinking advisors are building custom technology solutions while simultaneously investing more deeply in the irreplaceable human elements of financial planning.

Whether you're interested in project management innovations or considering building your own AI tools, Jake provides practical insights from an advisor actively experimenting at the intersection of technology and human psychology.

Connect with Jake:

- LinkedIn: https://www.linkedin.com/in/jakenorthrup/

- Experience Your Wealth: https://experienceyourwealth.com/

Connect with Chris:

- LinkedIn: https://www.linkedin.com/in/chrisarnold20/

- Website: https://refreshwealth.com/

- Podcast: https://open.spotify.com/show/65YiwfF2XMqLh2Xz2SiOxA?si=vtGBejiOSc6_u-Dl4Heumw

This Episode is presented by Zocks

LinkedIn: https://www.linkedin.com/in/markgil/

Website: https://www.zocks.io/