
In this season finale, we have the amazing Yaw Okyere, founder of Ava Estell, a multimillion-pound skincare business developed to help people of colour treat their skin issues and feel their best again. Inspired by his wife, Esther, it has gone from strength to strength, backed by Yaw’s 8-year foundation of trial and error in entrepreneurship. Every level has brought a new blessing as well as a new challenge and Yaw, his team and family have risen up to it each time. During our debates segment, #ChitChatWithMo, we explored entrepreneurship vs a traditional 9-5. On #DeeperWithMo, we talk about Yaw’s successes, and failures, balancing family life, his inspirations, defining moments, and more. Enjoy!
Timestamps
00:00 - Preview
01:34 - Season Finale, New Studio!!
02:24 - Introducing Yaw & today’s show
03:25 - Checking in: How are you?
04:40 - QOTD - #ChitChatWithMo - Entrepreneurship vs 9-5
05:30 - Yaw’s Thoughts: play to your strengths
09:24 - Mo's thoughts: knowledge builds wealth
11:44 - STEM graduates being clueless after uni
14:56 - QOTD - #ChitChatWithMo - Entrepreneurship vs 9-5
15:21 - Deeper With Mo begins, Brunch event this Sunday,
16:11 - Yaw, tell us about yourself & what you do
17:55 - Yaw's love for entrepreneurship & when Ava Estell started
19:40 - Have you always been interested in e-commerce? Starting ‘Deliveroo’ unofficially & other business ideas
29:54 - A calling vs burning desire
34:40 - Why did you have to rebrand?
43:50 - Road to £100K
49:10 - Road to £1 million!
On Patreon & Spotify
55:50 - Thoughts on keeping marriage and kids private?
01:00:05 - What does success mean to you, as a Black founder?
01:04:41 - Top 3 defining moments as a founder
01:10:16 - Let's get into the human, Yaw, as a husband, father & an individual
01:17:27 - Word of the week - #MoLifeGem
01:19:52 - Outro
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