Spanish entrepreneur and former politician, Alejandro Agag is best known for pioneering sustainable motorsport. In 2012, he founded Formula E Holdings, launching the ABB FIA Formula E World Championship in 2014—the first-ever all-electric single-seater racing series. Under his leadership, Formula E has grown into a global platform for advancing electric vehicle tech and championing sustainability.

On this episode, Mo and Alejandro dive into the early struggles of getting Formula E off the ground—the highs, the lows, who backed him, who didn’t—and how it all led to a 15-race calendar and partnerships with some of the biggest brands in the world!

0:00 Intro To Formula E

3:07 Early Rejections

4:50 Startup Challenges

8:42 Formula E in Saudi

11:19 Extreme H

12:11 Sustainability and Real Impact

16:39 The Future of Racing

18:15 Formula E vs Formula 1

20:10 Growth of Formula E

25:26 The Thrill of Starting New Projects

26:38 Growing Global Fanbase

29:07 Burnout and Constant Travel

30:01 Mentors

31:10 IWC Rapid-Fire Questions

32:12 Closing Remarks & Final Reflections