MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
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MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
Inside pharma’s DTP shift, a podcast sponsored by RVO Health
The MM+M Podcast
22 minutes 24 seconds
1 week ago
Inside pharma’s DTP shift, a podcast sponsored by RVO Health
In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026.
The MM+M Podcast
MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
