The mitzvah campaigns, or Mivtza'im, refer to various mitzvah campaigns launched by the Rebbe to raise awareness of specific mitzvos among all Jews. This series sheds light on the backgrounds of these campaigns as well as giving insight into the mitzvos they promote.
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The mitzvah campaigns, or Mivtza'im, refer to various mitzvah campaigns launched by the Rebbe to raise awareness of specific mitzvos among all Jews. This series sheds light on the backgrounds of these campaigns as well as giving insight into the mitzvos they promote.
The Mezuzah campaign was launched in 1974 and received added attention and urgency in connection with the Ma'alot massacre in May of that year. How does the mezuzah protect us? Why did the Rebbe compare a mezuzah to a helmet worn by a soldier on the battlefield?
First in a series of classes on the mitzvah campaigns ("Mivtzaim") of the Rebbe and part of the "Every Home a Sanctuary" initiative at Chabad of the Five Towns. Dedicated in memory of Dina Leah Rosenzweig OB"M.
The Mitzvah Campaigns- Soulwords
The mitzvah campaigns, or Mivtza'im, refer to various mitzvah campaigns launched by the Rebbe to raise awareness of specific mitzvos among all Jews. This series sheds light on the backgrounds of these campaigns as well as giving insight into the mitzvos they promote.
