In this episode, I sit down with the one and only Jeff Houghton, an aspiring comedian turned award-winning host and producer of The Mystery Hour. Join us as we dive into the intricacies of humor, discussing what truly makes something funny and how to effectively incorporate humor into marketing strategies. Jeff shares his inspiring journey from aspiring comedian and improv actor to the helm of his own late-night show, which garnered multiple Emmy Awards. We also explore his transformation from financial struggle to the proud ownership of his own ad agency. Tune in for insightful anecdotes, valuable lessons, and plenty of laughs with Jeff Houghton.