Christine Tuft, Marketing Partner at the Law Firm of Arthur, Chapman, Kettering, Smetak & Pikala joins Tom to discuss practice development and marketing. The focus of this episode is on self-assessment, skillset assessment, and business assessment. These are the first steps in creating a marketing-focused business plan.

Self Assessment. We need to be self-aware and need to know our strengths and weaknesses. What is your personality type. What do you like doing and what are you willing to do. This is a challenging exercise in that it is important to be honest with ourselves and self-aware enough to make this kind of assessment.  Taking it to the next level includes inquiring of a trusted colleague or mentor to help you with an honest assessment

Skillset Assessment. What are the gaps in your knowledge our skills? What do you need to add to your personal inventory to reach your goals.

Business Assessment. Analyzing what kind of work you are doing and how are you getting it. This includes gathering the data from your firm and taking the time to study and think about it. This includes identifying case types and referral sources.

This is part of an ongoing series of podcasts on business development and marketing.