I know exactly what my niche is… Said no creator ever. Btw. Fitness, Beauty, Travel… those aren’t niches. In fact I think most people are preaching the completely wrong message when it comes to niching down. The goal isn’t to talk about one specific topic. Or to only make one type of content. Or to only post about your business, products and services. The goal is to talk to one specific person. And you do that by being authentically yourself and deciding to do everything you can to help that one specific person. The real secret to establishing a niche is to understand your ideal audience member - their dreams, their fears, their challenges, their aspirations. It's about building a deep connection with that individual and crafting content that speaks to their experience. The question isn't 'What do I post?' but rather 'What does my audience need to hear?' Your niche isn't in the breadth of your content, but in the depth of your connection. It's not about being all things to all people. It's about being everything to one person - your ideal audience member. When you stop chasing topics and start focusing on people, you no longer just exist in a niche - you become a trusted voice within it. This is the true power of niching down, not in narrowing your content, but in deepening your connection. Remember, it's not about conforming to a pre-existing niche, it's about creating your own. And you do this not by limiting your content, but by expanding your empathy and your understanding. In a world inundated with information and content, genuine connection and understanding is the real niche worth pursuing. _____________________________________________________________________
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