52. How Testimonials & Evergreen Content Build Authentic Brands With Lasting Impact, With Alexa Suguitan

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/eb/a6/67/eba66761-9905-a3b4-de3a-57acf42d04ea/mza_587864690762240475.jpg/600x600bb.jpg

The Mindfulpreneur: Build, Launch & Grow Your Brand

Alyssa Zwonok

58 episodes

1 day ago

Are you an entrepreneur in the early stages of building your brand, and want to learn how to leverage your brand for business growth? My name’s Alyssa Zwonok and over the last 5 years I've supported over 150 businesses build, launch and grow their brands through my agency Nomad Cre8tive. My mission is simple. I want to empower people like YOU, to fuel your brands growth through marketing, branding, and social media initiatives, by sharing strategic actionable steps, and the stories of others who have successfully done just that. Join me weekly and take YOUR BRAND to the next level.

Marketing

Business

RSS

All content for The Mindfulpreneur: Build, Launch & Grow Your Brand is the property of Alyssa Zwonok and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37672491/37672491-1683817695475-6873528c604e5.jpg

52. How Testimonials & Evergreen Content Build Authentic Brands With Lasting Impact, With Alexa Suguitan

The Mindfulpreneur: Build, Launch & Grow Your Brand

43 minutes 28 seconds

1 year ago

52. How Testimonials & Evergreen Content Build Authentic Brands With Lasting Impact, With Alexa Suguitan

Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimonials to build trust and credibility. The conversation also touches on the significance of balancing trend participation with genuine content and how to navigate self-doubt in marketing.

Key Takeaways:

Embracing Authenticity: Authenticity is crucial for building a strong brand. Being true to yourself and your business values resonates more with your audience than merely following trends. How to: Focus on your unique qualities and ensure your brand message reflects your true identity.
Leveraging Testimonials: Testimonials are powerful tools for building credibility and trust. They highlight what sets your business apart from competitors. How to: Use both written and video testimonials to showcase real client experiences and the unique value you provide.
Creating Evergreen Content: While trends can boost visibility, evergreen content that tells your business story and values will have a lasting impact. How to: Balance trendy posts with consistent, informative content that represents your brand's mission and vision.
Mindset and Self-Work: Overcoming self-doubt and finding your authentic voice in marketing requires continuous self-work and mindset improvement. How to: Challenge negative thoughts and dig deep into the reasons behind your hesitations. Focus on self-growth and authenticity.
Navigating Business Challenges: Building a business is rewarding but also comes with challenges. Persistence and adaptability are key to overcoming obstacles and achieving long-term success. How to: Embrace the ups and downs, seek support when needed, and continuously refine your approach based on feedback and experiences.

http://lexandco.ca

http://instagram.com/lexandcomarketing/

---

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/