Unlock the secrets to mastering paid media strategies with Ashleigh Kuniski, CEO and Co-Founder of Mira Media Agency. Discover how to harness both traditional and digital media channels to your advantage, and learn why patience is key when optimizing paid ads and that your customer journey is seamless before and after the click.
Explore the dynamics of demand generation and demand capture with real-world examples from giants like Coke and Pepsi. Understand why paid media is indispensable in today's social media landscape and get tips on creating landing pages that convert.
Shift your perspective on B2B marketing by treating it with a B2C mindset. Ashley emphasizes the power of creative and engaging content to capture the attention of business clients.
On this episode we talk about:
- Optimizing Landing Pages for Ads
- How to Improve Ads by Diving Deep Into Customer Profiles
- What It Means to Define Your Target Audience or Ideal Customer
- Common Paid Media Mistakes and How to Fix Them
- Effective Paid Media Strategies for Better Conversion
- B2B vs B2C Strategies and How They’re The Same
https://www.instagram.com/miramediaagency
https://www.linkedin.com/in/ashleighkuniski/
---
Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram.
This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media.
Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.
