In this episode of The Mindful Entrepreneur Podcast, I sit down with Jeff Doucette, CEO of Field Agent Canada, to explore how real-time insights are transforming the way businesses grow.Jeff’s journey spans leadership roles at global giants like Unilever and L’Oréal to building Field Agent Canada, the first app in the country that allowed people to earn money with their smartphones. Today, with over 300,000 agents nationwide, Field Agent helps brands and retailers harness data through retail audits, consumer sampling, mystery shops, and actionable shopper insights.In our conversation, Jeff shares:
>The story of how he went from being in corporate to building Field Agent Canada and where retail is heading next
>A new shopper trend that reflects how consumer behaviour is shifting
>Practical ways small and mid-sized businesses can use data without feeling overwhelmed
> Leadership practices that increase team engagement and retention
> The Power of Ratings & Reviews and how they can fuel growth and customer loyalty
>His go-to personal development book recommendation for growth and leadership and so much more!
Jeff also shares insights on 360 Innovation Booster, Field Agent’s new innovative solution designed to help brands have more successful launches.Whether you’re a small business owner or a seasoned entrepreneur, you’ll walk away with strategies to stay connected to your customers, create sustainable growth, and think differently about how insights can fuel your success.
Follow Jeff on LinkedIn: Jeff Doucette
Learn more about Field Agent Canada: www.fieldagentcanada.com
More about Jeff:
Jeff Doucette is the founder of the retail intelligence and mobile research firm Field Agent Canada, which leverages crowd-sourcing and mobile technology to collect the data retailers and vendors need to effectively manage their business. Field Agent was established in 2011 with the first app that allowed you to make money with your smartphone in Canada. Now with over 300,000 users across the country Field Agent specializes in quick and inexpensive retail audits and mystery shops, ratings and reviews generation, targeted consumer sampling initiatives and actionable shopper insights. Jeff is a veteran of Canada’s consumer packaged goods industry who has held key leadership roles with Unilever and L’Oreal and has worked with many of Canada’s leading retailers. While at Unilever, Jeff led key account management and trade marketing efforts and during his tenure at L’Oreal was responsible for shopper marketing efforts in Canada and also served as global sales training director based in Paris, France. Since 2008, Jeff has been based in Calgary, AB and has a keen interest in retail, travel and annoying his family doing "store checks" in all corners of the world!
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