Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years.
In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years.
In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday.
Hosted on Acast. See acast.com/privacy for more information.
We’re re-releasing one of our most listened-to and loved episodes! A timeless conversation that hits just as hard today as when it first aired.
What if the real reason your sales team isn’t closing deals has nothing to do with the market and everything to do with your company’s diluted genius?
In this episode of The Mike Method, Mike sits down with international business mentor and Models Method creator, Simon Bowen, for a deep dive into what truly sets high-performing companies apart. Spoiler: it’s not just about having a great product. It’s about clarity, believability, and staying connected to your company’s core brilliance — what Simon calls your “genius.”
Simon breaks down how that genius can fade as a company grows, especially when the founder’s original thinking gets lost across departments. He shares how complex ideas become instantly more persuasive when they’re visualized instead of just talked about — using frameworks, models, and even simple drawings to make the message stick.
Mike and Simon also explore why believability often matters more than trust in complex sales, and how showing (not telling) your story makes all the difference. The conversation offers practical insight into adapting to changing markets without losing your company’s soul.
Whether you’re leading a global team or refining your own message, this episode is a masterclass in clear communication, strategic positioning, and protecting what makes your business unique.
Episode Resources:
ViRTUS: Website / Instagram / LinkedIn
Sign up for our Newsletter: Sign Up
Hosted on Acast. See acast.com/privacy for more information.