Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years.
In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years.
In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday.
Hosted on Acast. See acast.com/privacy for more information.
What do free vacations, Jerry Seinfeld, and Happy Meals have in common? For John Dwyer, they are all part of a playbook that has helped businesses bring in billions in revenue.
In this episode of The Mike Method, Mike sits down with John Dwyer (JD), founder of the Institute of Wow and a direct response marketing legend. JD has worked with brands like Disney, KFC, 7-Eleven, Woolworths, and BP, and his campaigns have broken records while leaving competitors wondering what just happened.
JD shares how to use psychology, storytelling, and what he calls “artificial wow factors” to design irresistible offers. You’ll hear how he turned beer into currency, sold out turf farms, and helped a small bank grow by giving away free vacations. He also breaks down why most loyalty programs miss the mark, the biggest myths about branding, and how B2B companies can stay creative with incentives while keeping it ethical.
This conversation is creative, practical, and full of fresh perspective. Whether you are a marketer, entrepreneur, or just curious about what makes people say yes, you’ll walk away with plenty of ideas and inspiration.
Episode Resources:
John Dwyer: LinkedIn / Website
ViRTUS: Website / Instagram / LinkedIn
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Hosted on Acast. See acast.com/privacy for more information.