Spotify's Game-Changing Announcements: Creator Milestones and Partner ProgramSpotify has announced two significant updates: the Creator Milestones Award, offering physical plaques for music creators hitting 50 million, 100 million, or a billion streams, and the Partner Program, which allows creators with a minimum of 2000 streams and 10,000 hours per month to receive payouts. The Mike and Maddie show dives into these updates, comparing Spotify's approach to YouTube’s monetization model and discussing the challenges of Spotify's ad-supported free tier. They also explore how changes in Spotify's visibility could impact future reports and metrics from platforms like Metricool. The episode rounds off with insights into Open AI's new deep research feature, which promises to ease the workload of creators by providing comprehensive and detailed research quickly.