The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
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The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
Episode 7: Why CEOs should talk (Derek DeCloet & Lisa Kimmel)
The Middle
35 minutes
7 years ago
Episode 7: Why CEOs should talk (Derek DeCloet & Lisa Kimmel)
You’d think the boss would want to talk more. But, the truth is – in Canada at least – business leaders are among the most difficult group to convince to do media interviews or other forms of public engagement. Their reluctance isn’t helping trust numbers for business leaders in Canada. On this episode of the Middle, the business of being the boss. Host Sophie Nadeau discusses the challenges of engagement with Derek DeCloet, an executive editor with the Globe and Mail, and Lisa Kimmel, President and CEO of Edelman Canada.
If you'd like to continue the conversation, you can find all of our speakers on Twitter, Sophie is @sophienadeau, Derek is @decloet, Lisa is @lisakimmel.
The Middle
The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
