The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
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The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
Episode 5: The fight for trust & trust (Kathy English & Esther Enkin)
The Middle
30 minutes
7 years ago
Episode 5: The fight for trust & trust (Kathy English & Esther Enkin)
Consuming news feels like a constant effort these days. A common refrain: There is so much of it. Mostly stressful & bad. The daily drum beat of bent truth, misinformation, fake news, & agendas is so overwhelming it’s hard to believe. The 2018 Edelman Trust Barometer tells us that not only is trust in key institutions is diminished in this environment, Canadians are tuning out to cope. 54% of Canadians are disengaged checking the news less and once a week.
In episode 5 of the Middle the fight for the truth & trust. What newsrooms can teach us about earning, keeping and growing trust. I’m joined by two women who are leading the charge. Kathy English has been the public editor at the Toronto Star and Esther Enkin has been the ombudsperson for the CBC since 2012.
The Middle
The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
