The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
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The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
Episode 4: News at the speed of Twitter (Cam Gordon & Elamin Abdelmahmoud)
The Middle
34 minutes
7 years ago
Episode 4: News at the speed of Twitter (Cam Gordon & Elamin Abdelmahmoud)
On today’s episode, the challenge of news at the speed of Twitter. Navigating the speed and voracity of the channel while avoiding risk. I’m joined by two folks who spend way more time on Twitter than you do and still manage to stay sane.
Cam Gordon is the Head of Communications for Twitter Canada, a job he’s held for 3 and a half years. It’s his job to explain and defend the platform. Before that, he worked a decade in PR agencies helping clients navigate media and communications issues.
Elamin Abdelmahmoud is a news curation & social media editor for BuzzFeed News who also writes columns for Chatelaine Magazine and the Globe and Mail. He’s a regular feature on CBC panels of all kinds and tends to a Twitter following of over 17K.
The Middle
The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
