In this energizing episode of the Michelle Pascoe Hospitality Podcast, Isit down with marketing powerhouse Jenn Donovan—renowned strategist,bestselling author, speaker, and the force behind viral communities likeBuy From a Bush Business and the Spend With Us marketplace. We dive into the heart of rural and regional connection, discussing howbusinesses and hospitality venues—especially clubs—can build engaged,fiercely loyal communities, not just passive followers. Jenn unpacks the essentials of community leadership, safe online spaces, and the art of meaningful storytelling that captures both locals and visitors alike. We also explore how registered clubs can move beyond transactionalmarketing and instead create lasting emotional engagement throughauthentic storytelling and purposeful branding. From social media strategies to multigenerational marketing and customer-centric messaging, Jenn shares practical, no-fluff advice you can act on today. Whether you're a small-town club, a business owner, or simply passionateabout your community, this episode is packed with actionable insightsthat will leave you inspired to lead with connection, consistency, andcare. You can find Jenn at: https://socialmediaandmarketing.com.au/