The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt. Find out more about Doce Mezcal | Website See more about Santa Almagia | Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn...
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The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt. Find out more about Doce Mezcal | Website See more about Santa Almagia | Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn...
Sampling Strategy and Acquisitions - with Josh Jacobs
The MHW Mark Podcast
47 minutes
5 months ago
Sampling Strategy and Acquisitions - with Josh Jacobs
Come along with us as we explore sampling as a marketing strategy. Host Jimmy Moreland and MHW’s Brigid McCabe welcome Flaviar SVP of Strategic Partnerships Josh Jacobs to talk about how brands can capitalize on this oft-underutilized customer touchpoint. Josh also talks details about Flaviar’s acquisition of Speakeasy, which he cofounded. See how you can partner with Flaviar: Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram
The MHW Mark Podcast
The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt. Find out more about Doce Mezcal | Website See more about Santa Almagia | Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn...
