The ICONIQ 2025 State of Go-to-Market Report

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The Metrics Brothers (fka SaaS Talk)

Ray Rike & Dave Kellogg

97 episodes

1 day ago

The Metrics Brothers (formerly SaaS Talk with the Metrics Brothers) is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics and the metrics that are relevant to Native-AI and B2B software and SaaS companies.

Each 20-minute episode will cover a topic critical to leading a B2B software company, and chalked full of practical advice that can be introduced and applied in most Native-AI, Agentic AI and B2B software and SaaS companies.

All content for The Metrics Brothers (fka SaaS Talk) is the property of Ray Rike & Dave Kellogg and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Technology,

Business

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The ICONIQ 2025 State of Go-to-Market Report

The Metrics Brothers (fka SaaS Talk)

29 minutes 20 seconds

4 months ago

The ICONIQ 2025 State of Go-to-Market Report

Go-to-Market is a term often used when referring to the strategy, processes and organizations that B2B companies use to acquire, retain and expand customers. In this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss the recently published ICONIQ report on the State of GTM 2025...and yes it includes a lot about how AI-Native and AI utilization is impacting all things GTM.